The success of the Shanghai bank VIS bases on a open-and-shut reason :appropriate that it is a unique brand connotation 上海银行品牌规划设计的成功，其实是基于一个精心推敲、反复砥磨、深思熟虑之后极简单的理由——合适，无可替代的独一无二的品牌内涵象征。