The Apostrophe Protection Society, established to defend the punctuation mark's place in the English language, is callin为捍卫标点符号在英文中的地位而设立的「撇号保护协会」，呼吁这些公司应改过自新。
They include Harrods, Selfridges and Currys, who have all excised the apostrophe from their brand names.这些公司包括哈洛兹百货、塞弗里吉斯百货及家电商柯瑞斯，他们都拿掉了品牌名中原有的撇号。