In an effort to expand into the Chinese mid-income market, the company changed the brand's formulation and packaging to emphasise cavity prevention, a generic benefit.
In an effort to expand into the Chinese mid-income market, the company changed the brand's formulation and packaging to emphasise cavity prevention, a generic benefit.
为了向中国的中等收入市场拓展，公司改变了该品牌的配方和包装，强调其品牌能够防止蛀牙，这是一般牙膏的功效。