The results show that adolescents will pursue non-conformity or counter-conformity when the self-congruity is high, while they will pursue non-conformity or conformity when the self-congruity is low.
The results show that adolescents will pursue non-conformity or counter-conformity when the self-congruity is high, while they will pursue non-conformity or conformity when the self-congruity is low.
结果表明,当自我一致性高时,青少年表现出不从众或反从众消费行为;当自我一致性低时,青少年呈现出不从众或从众消费行为。