Because most people (1) are not care political information about issues and candidates, (2) tend to vote by party identity and government performance, and (3) face balanced information environments, (4) personal communication mediates the influence of mas
Because most people (1) are not care political information about issues and candidates, (2) tend to vote by party identity and government performance, and (3) face balanced information environments, (4) personal communication mediates the influence of mas
美国1940年代至70年代间的选民投票行为研究发现，竞选行为对选民的投票抉择并没有显着的影响力，选民的政党认同及其所属的社经地位，才是影响选民投票行为的关键因素。