Another decision, which has to be made when conducting a marketing research, concerns the sampling plan. The two basic sampling methods in use today are probabilistic and non-probabilistic sampling.
Another decision, which has to be made when conducting a marketing research, concerns the sampling plan. The two basic sampling methods in use today are probabilistic and non-probabilistic sampling.
同时，执行市场研究时必须制定样本计划。当今使用的两种基本的样本方法是或然样本与非或然样本。