In Chinese broadcast advertisement, the declarative brand sentence is suited to give the audience the informations of the brand, so it dominates the brand sentences, while interrogative sentence, imperative sentence, exclamation sentence, can arouse an au
In Chinese broadcast advertisement, the declarative brand sentence is suited to give the audience the informations of the brand, so it dominates the brand sentences, while interrogative sentence, imperative sentence, exclamation sentence, can arouse an au
摘要广播广告中，陈述性品牌句适合给予听众品牌信息，处于绝对优势，但疑问句、祈使句、感叹句，能够唤起听众注意，促使听众行动，因此出现的频率也非常高。