The purpose of this paper is to examine the differences between marketing channel members' perceptions of mutual dependence, and the impact of the differences on conflict in a channel dyad.
The purpose of this paper is to examine the differences between marketing channel members' perceptions of mutual dependence, and the impact of the differences on conflict in a channel dyad.
摘要目的是检验营销渠道成员对于相互依赖关系的感知差距，以及这一感知差距对渠道冲突的影响。