McNeal, James U. and Chyon-Hwa Yeh (1997), “Development of Consumer Behavior Patterns among Chinese Children,” Journal of Consumer Marketing, 14:45-59.
McNeal, James U. and Chyon-Hwa Yeh (1997), “Development of Consumer Behavior Patterns among Chinese Children,” Journal of Consumer Marketing, 14:45-59.
谢嘉霝(1995)，两岸女性消费者对不同制造地女装态度与消费行为之比较分析，元智工学院管理研究所硕士论文。