But the real battle is among corporate sponsors, who have put up more than $1 billion over the past four years to support the event—and now must stay one step ahead of firms that have paid nothing, but still seek to use the games to flaunt their brands.
But the real battle is among corporate sponsors, who have put up more than $1 billion over the past four years to support the event—and now must stay one step ahead of firms that have paid nothing, but still seek to use the games to flaunt their brands.
但是真正的竞争来自公司赞助商，他们在过去四年将超过十个亿我金钱投在这个新闻上，现在还需要做最后一步来超越那些没有付出什么却又想借这个赛事来宣传他们商标的公司。