In order to investigate the internal mechanisms of the influence of win-back strategies on consumers' behavior and the roots of dilemma plunged by price promotion, the paper introduce two widely used marketing strategies-relationship investment strategy a
In order to investigate the internal mechanisms of the influence of win-back strategies on consumers' behavior and the roots of dilemma plunged by price promotion, the paper introduce two widely used marketing strategies-relationship investment strategy a
摘要为了洞悉厂商赢回策略对消费者行为影响的内在机理，揭示价格促销使厂商陷入两难困境的深层次根源，本文把关系投资和价格促销这两种被市场普遍采用的营销策略引入研究。