Based on the fruits of social psychology, this study introduces a new moderate variable self-congruityto interpret adolescents' conformity, non-conformity and counter-conformity consumption behavior.
Based on the fruits of social psychology, this study introduces a new moderate variable self-congruityto interpret adolescents' conformity, non-conformity and counter-conformity consumption behavior.
本文以我国城市青少年为研究对象，在社会心理学研究成果的基础上引入了一个新的干扰变量－自我一致性，用于解释广泛存在于青少年消费者中的从众、不从众和反从众行为。