The results showed that the factors having the most important effects on consumers' colored TV choice behavior in order were economy factor (such as price), principal function factor (such as picture, color, contrast), and accessory function factor (such
The results showed that the factors having the most important effects on consumers' colored TV choice behavior in order were economy factor (such as price), principal function factor (such as picture, color, contrast), and accessory function factor (such
研究结果发现对消费者选购彩视机影响最大之因素依次序为经济实惠因素（如价格）、主性能因素（如画面、色彩、对比等）与附属设备因素（如摇控、立体音响等）。