As a former corporate marketer with Coca-Cola recalled: °∞When we came through with customer insights on a cross-unit or global basis, it was great-it was one less thing the business units had to worry about.
As a former corporate marketer with Coca-Cola recalled: °∞When we came through with customer insights on a cross-unit or global basis, it was great-it was one less thing the business units had to worry about.
正如可口可乐公司一位前营销官所说∶“我们会从跨部门或全球的角度来深度考察客户的需求，这很有意义，而各个业务单元不用操心这件事。