Using between-subject experimental design, key findings are as follows: (1) treating reservation price as dependent variable, ingredient brand equity has main spillover effects, and interaction effects with the perceived value of ingredient product; (2) i
Using between-subject experimental design, key findings are as follows: (1) treating reservation price as dependent variable, ingredient brand equity has main spillover effects, and interaction effects with the perceived value of ingredient product; (2) i
研究采受试者问实验设计，操弄配备产品知觉价值、配备品牌权益强势程度，以及配备品牌联盟频次，依变项则为消费者对核心产品保留价格、态度评估的改变幅度。