Abstract: The article elaborates on the positive role of social marketing in social reform, especially its application during the fight of anti-SARS, holding that in dealing with other issues, the social marketing theory should be made use of, too.
Abstract: The article elaborates on the positive role of social marketing in social reform, especially its application during the fight of anti-SARS, holding that in dealing with other issues, the social marketing theory should be made use of, too.
摘要：介绍了社会营销在推动社会变革中的作用，特别是在抗击非典斗争中的运用，并提出了在解决其他社会问题中也应当运用社会营销理论的见解。