Based on a game model on the quality, the thesis discusses the inherent mechanism for decreasing or avoiding fraud in the cyber marketing, and point out proposal for resolving the problem.
Based on a game model on the quality, the thesis discusses the inherent mechanism for decreasing or avoiding fraud in the cyber marketing, and point out proposal for resolving the problem.
本文对网络欺诈现象产生的原因进行了讨论，并通过一个产品质量博弈模型，分析了管理网络欺诈的内在机理，力图为减少和消除网络欺诈提供一个策略思路。