According the result of LISREL: brand elements have no significant influence to brand image; brand elements have a significant influence to brand personality; endorser have significant influences to brand image and brand personality; brand image and brand
According the result of LISREL: brand elements have no significant influence to brand image; brand elements have a significant influence to brand personality; endorser have significant influences to brand image and brand personality; brand image and brand
以LISREL验证变数间之因果关联性，结果显示:1.品牌要素对于品牌形象的形成并无显著的影响；2.品牌要素对于品牌个性的形成有显著影响；3.品牌代言人对于品牌形象及品牌个性的形成有显著影响；4.品牌形象及品牌个性对于品牌态度的形成有显著影响；5.高价格的产品将会强化品牌形象、品牌个性正向影响品牌态度的关系。