According to the relative value of outer factors and inner factors to the competitive advantages of an enterprise, the values of an enterprise strategy can be summed up as three basic types, i.e. marketing environment standard strategic concept; resource
According to the relative value of outer factors and inner factors to the competitive advantages of an enterprise, the values of an enterprise strategy can be summed up as three basic types, i.e. marketing environment standard strategic concept; resource
按对外部市场环境及内部资源能力之于企业竞争优势价值与意义的基本看法与相对重视程度，企业战略观可分为三种基本类型：市场环境本位战略观、资源能力本位战略观和匹配型战略观。