During translation of advertisements, a translator should fully consider the complexity of pragmatic presupposition, thoroughly understand the pragmatic presupposition in the original text, and then, by choosing appropriate translation strategies adapt it
During translation of advertisements, a translator should fully consider the complexity of pragmatic presupposition, thoroughly understand the pragmatic presupposition in the original text, and then, by choosing appropriate translation strategies adapt it
在进行广告翻译的过程中，译者要充分考虑语用预设的复杂性，透彻理解原文的语用预设信息，再将之置于译文读者的预设框架之下，选择恰当的翻译策略，使译文广告也能达到预期的宣传效果。