All of these signals resulted from wholesaler's reputation built in consumer market may enhance retailers' distributive cost advantages, and in turn their cooperative intentions.
All of these signals resulted from wholesaler's reputation built in consumer market may enhance retailers' distributive cost advantages, and in turn their cooperative intentions.
而这些因批发商声誉所生成的质量讯号、联盟式合作关系讯号，以及通路权利讯号，皆可能降低合作零售商的通路成本，进而增进其长期合作意愿。