Here is the special field transceiver enterprise sales channels integrating scheme, which is under the direction of marketing channels integrating and combine to KENWOOD Company’s sales channel transforming case.
Here is the special field transceiver enterprise sales channels integrating scheme, which is under the direction of marketing channels integrating and combine to KENWOOD Company’s sales channel transforming case.
本文章是以营销渠道整合观念为指导,结合建伍公司销售渠道整合的案例,提出了专业对讲机生产企业的营销渠道整合方案,其主要观点是:结合产品特点和中间商自身优势,调整现有渠道和扩充销售渠道,建立管理式垂直营销渠道和整合多元化的营销渠道;