This model also takes into account the standard measurements of valuing brand equity (Customer Loyalty Index, Customer Satisfaction, Customer Value, Customers' Motivation factors, factors leading to brand switching, behavioural and attitudinal factors) al
This model also takes into account the standard measurements of valuing brand equity (Customer Loyalty Index, Customer Satisfaction, Customer Value, Customers' Motivation factors, factors leading to brand switching, behavioural and attitudinal factors) al
这个模型也考虑到标准的品牌资产评估方法（消费者忠诚指数，消费者满意度，消费者感知价值，消费者驱动因素，因素导致品牌转换，行为态度因素）并综合品牌意义。