Abstract: In advertising English, the novel style shows itself in: 1. breaking grammatical rules inten-tionally to make eye-catching sentences, employing disjunctive sentences frequently and punctuationmarks cleverly;2.enjoying making purposeful misspelli
Abstract: In advertising English, the novel style shows itself in: 1. breaking grammatical rules inten-tionally to make eye-catching sentences, employing disjunctive sentences frequently and punctuationmarks cleverly;2.enjoying making purposeful misspelli
文摘:广告英语新奇文体特征表现在：1．在构句上故意使用违反语法规则的句子，大量使用断句，巧妙使用标点符号；2．在用词上喜用错拼形式，临时造词与复合词以及借用外来词；3．在立意上使用问句以及有悖常理的句子引发好奇心；4．在版面安排上不守常规寻求变化。