Based on a case study, this study will contribute to understanding of the Experiential Marketingand Experientil Valueon the customers of sport &health clubs.
Based on a case study, this study will contribute to understanding of the Experiential Marketingand Experientil Valueon the customers of sport &health clubs.
摘要本研究旨以个案运动健身俱乐部其顾客体验现况与顾客消费特性，探讨体验行销理论运用于运动健身俱乐部顾客体验价值的可能性，以及二者间之相互关系。