Because of the different culture backgrounds, schemata in the source brand names may be contradictory to those of the target language, which challenges translators.
Because of the different culture backgrounds, schemata in the source brand names may be contradictory to those of the target language, which challenges translators.
因此，在商标翻译的过程中，译者应该选择原语的图式，还是目的语读者的图式就成为对译者的一个挑战。