Furthermore, the fuzzy set theory as well as the concepts of ideal and anti-ideal are combined together to build up the evaluation model utilized to assess the brand equity for ocean freight forwarder.
Furthermore, the fuzzy set theory as well as the concepts of ideal and anti-ideal are combined together to build up the evaluation model utilized to assess the brand equity for ocean freight forwarder.
进而，结合模糊集合理論以及理想解和反理想解之概念，建构一个适合于海运承揽运送业品牌权益的评估模式。