For big companies, the idea is simple. Do something outrageous or strange, grab some media attention and cut through the clutter of advertising messages that bombards consumers.
For big companies, the idea is simple. Do something outrageous or strange, grab some media attention and cut through the clutter of advertising messages that bombards consumers.
对那些大公司来说，这种创意既简捷又方便。做一些出格或怪异的举动，以此吸引媒体的关注，同时又能在狂轰乱炸的消费广告中脱颖而出。