The empirical results from path analysis of structural equation modeling show that (1) NSD organizational environment (including compatibility &importance, and resource synergy) have significantly positive impact on executive quality of NSD marketing acti
The empirical results from path analysis of structural equation modeling show that (1) NSD organizational environment (including compatibility &importance, and resource synergy) have significantly positive impact on executive quality of NSD marketing acti
结构方程模式的路径分析结果显示，新服务开发的行销活动（如市场研究、人员训練、试销、上市准备与推出）执行品质影响新服务品质（如服务／市场配适、服务传递品质）及行销沟通效果，新服务品质及行销沟通效果影响新服务绩效，行销活动执行品质则受其组织环境（包括新服务的相容性与重要性、资源综效）的影响。