Basically, McCann found that customers saw MasterCard as a card for regular people, while American Express and Visa carried a more exclusive, worldly image.
Basically, McCann found that customers saw MasterCard as a card for regular people, while American Express and Visa carried a more exclusive, worldly image.
基本上，麦肯发现消费者认为万事达卡是为一般的人用的，而美国运通和维萨则有一个更特殊和国际化的形象。