Corporate umbrella branding strategyis to employ a corporate brand as an endorser to support the product brand, and show both names on the package or in the advertising.
Corporate umbrella branding strategyis to employ a corporate brand as an endorser to support the product brand, and show both names on the package or in the advertising.
摘要「企业品牌伞策略」意指以企业名称带领个别产品品牌，为产品品牌背书的一种品牌策略，属于上下层次的影响关系，与一般品牌延伸策略中，产品与产品问的平行相互影响有所不同。