Conjoint analysis shows that interpersonal relationships between customers and service providers serve as a disincentive but are less important than both switching costs and marketing variables.
Conjoint analysis shows that interpersonal relationships between customers and service providers serve as a disincentive but are less important than both switching costs and marketing variables.
联合分析的结果显示，寿险业顾客在同时考虑现有服务者的关系，转换成本，及其他厂商的行销变数时，人际关系虽然有助于防止顾客转换厂商，但其相对重要性远低于行销变数与转换成本。