Across a series of six studies, the authors provide support for a theory of product contagion, in which disgusting products are believed to transfer offensive properties through physical contact with other products, thus influencing evaluations.
Across a series of six studies, the authors provide support for a theory of product contagion, in which disgusting products are believed to transfer offensive properties through physical contact with other products, thus influencing evaluations.
通过一系列的六项研究，作者为产品传染理论提供了支持，这个理论认为，厌恶品会通过与其他产品的物理接触，传递令人不愉快的信息，从而影响消费者的评价。