American Express had been carefully monitoring the level of direct mail being sent out by rivals because Mr Chenault thought some might be forced to cut back on spending to meet their targets even as the economy started to improve.
American Express had been carefully monitoring the level of direct mail being sent out by rivals because Mr Chenault thought some might be forced to cut back on spending to meet their targets even as the economy started to improve.
美国运通一直密切监视竞争对手发送直邮广告的水平,因为陈纳德先生认为,即使经济状况开始改善,但有些对手为达到财务目标,可能还是会被迫削减开支。